Meet the Team: Solim Hannan, Senior PPC Team Leader
Can you tell us about your role at Growth and what a typical day looks like?
As the team leader of the delivery team at Growth, my day starts at 9 AM with a fresh coffee in hand. I begin by checking emails and updating our task logger with the day’s objectives. At 9:30 AM, we have our daily delivery team meeting, where we share insights from our accounts, review key KPIs, and assess our progress.
Following the meeting, I dive into trend analysis on my dashboard, focusing on key metrics to ensure we’re meeting client expectations. By lunchtime, I’ve usually had individual catchups with other departments and client discussions. Living nearby, I enjoy heading home for a quick lunch break.
The afternoon involves balancing meetings, account reviews, and team initiatives. Alongside our planned tasks, I handle ad hoc client or director requests, keeping me on my toes. As the day wraps up, I close down my tabs, organise my desk, and prepare for the next day, unless it’s a WFH day, of course!
What’s one challenge in your role that people might not realise?
Balancing structured daily tasks with unexpected ad hoc requests is a constant challenge. While we plan meticulously, the dynamic nature of client and director needs often requires immediate attention. Staying adaptable and efficient is crucial, ensuring all priorities are managed without compromising quality.
What’s the most rewarding part of what you do?
Seeing the tangible impact of our work on clients’ success is incredibly rewarding. Whether it’s achieving their goals or exceeding expectations, knowing we’ve made a difference is fulfilling. Additionally, leading a team and watching their growth, learning, and achievements brings immense pride.
How did you get into PPC?
My journey into PPC began with my educational background in business studies, which laid the foundation for understanding business principles. A postgraduate degree in digital marketing deepened my interest in the evolving digital landscape.
The measurable nature of PPC, combining analytical precision with creative strategy, drew me in. I love the dynamic environment and the satisfaction of seeing campaigns deliver real results for clients.
What’s the most valuable lesson you've learned in your career so far?
Every challenge is an opportunity to learn and grow.
Whether it’s a new skill, strategic insight, or personal growth. Tackling difficulties builds confidence and experience, making challenges stepping stones toward long-term success.
What’s a trend in digital marketing that excites you right now?
The rise of augmented reality (AR) and virtual reality (VR) is fascinating. These technologies are redefining customer experiences, offering immersive ways to engage with products and services, especially in retail and entertainment.
What makes working at Growth unique?
The vibrant and collaborative culture at Growth sets it apart. It’s a place where teamwork thrives, and innovation is celebrated daily. Collaboration feels like second nature, with ideas flowing freely across teams and departments.
If you had to describe Growth in three words, what would they be?
People. Driven. Growth.
When you’re not working, what do you enjoy doing?
I love watching sports like MMA, football, and boxing. I also enjoy playing football on Fridays to catch up with friends. One of my favourite pastimes is taking my daughter to parks, dreaming of new countries to add to my travel bucket list, or enjoying a sunny BBQ in the park.
What’s a skill or hobby that people might not expect?
I’m an avid fan of Japanese anime and manga.
If you could swap roles with someone at Growth for a day, who would it be and why?
Khavar (Outreach Team) I’d love to spend a day connecting with new people and enjoying the energy of lead conversations.
Tea or coffee? Morning person or night owl?
Tea for its variety, though coffee fuels the whirlwind of the day. I’ve transitioned from being a night owl to a morning person since becoming a parent.
From tackling challenges to celebrating wins, every day brings something exciting. Keep an eye out for more stories about the incredible people who work hard, dream big, and make Growth thrive.