News and views on the current and future state of digital marketing
September is traditionally a busy month for businesses, but it’s also the best time to get your ducks in a row and ensure you’re in great shape for the all-important fourth quarter.
Did you know that 75 of local consumers ‘always’ or ‘regularly’ read online reviews for business they’re considering using? And, while there are plenty of review platforms out there, the very latest research confirms that Google remains the favoured source of business intel for a staggering 81% of local shoppers.
September is traditionally a busy month for businesses, but it’s also the best time to get your ducks in a row and ensure you’re in great shape for the all-important fourth quarter.
Did you know that 75 of local consumers ‘always’ or ‘regularly’ read online reviews for business they’re considering using? And, while there are plenty of review platforms out there, the very latest research confirms that Google remains the favoured source of business intel for a staggering 81% of local shoppers.
Are data privacy changes making it harder for you to manage, execute and measure successful marketing and advertising campaigns? If so, you aren’t alone. Research conducted by HubSpot suggests that a huge 84% of marketers were affected by this issue in 2023, leaving some concerned about what they should do next. .
Until not too long ago, ‘sharing’ a photo or video on Instagram meant simply… well, posting it on Instagram, and that was it. Visibility depended on the number of followers and the use of relevant hashtags.
When Meta launched Threads, its new text-based social app, the goal couldn’t possibly be clearer: to tempt users from the renamed ‘X’ (formerly Twitter).
At the end of May, over 2,000 pages of Google’s Content API Warehouse documentation was leaked into the public domain, claiming to hold the secrets of Google’s ranking algorithms.