Turning Peak Season Demand Into Year Round Growth for a Specialist Paddlesports Retailer.

Following a surge in demand over the holiday period, Flow Kayaks entered a crucial stage of business maturity. The opportunity was to shift from one off seasonal peaks to sustained commercial growth. That meant retaining new customers, expanding their product appeal, and driving continued interest outside the traditional buying cycle.

With increasing demand for high performance paddlesports equipment, Flow saw the potential to build a loyal customer base while extending their market share.

To fuel this next stage of growth, we delivered a refined marketing strategy focused on long term performance:

• Maintained an elevated ad budget to continue the visibility gained during peak season
• Analysed campaign data to identify the best performing audiences and sharpen targeting
• Introduced product bundles and loyalty offers to drive repeat purchases

We also reinforced Flow’s authority in the market with expert led content and community engagement, positioning the brand as the go to destination for serious paddlers.

Our strategy delivered substantial gains across every key performance metric.

• +202% increase in impressions: By maintaining high visibility beyond the holiday peak, we expanded Flow’s reach across key platforms and introduced the brand to a wider community of paddlesports enthusiasts.
  
• +171% increase in conversions: With refined targeting and high intent creative, we drove more qualified traffic and significantly increased completed purchases across core product categories.
  
• +78% increase in revenue: We lifted average order values through bundled promotions and return customer incentives, turning one time buyers into higher value customers.

Together, these results prove that Flow Kayaks did not just maintain momentum, they outperformed their seasonal baseline and transitioned into scalable, year round growth.