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Driving Energy Efficiency Through Innovative Technology and Comprehensive Marketing Strategies.

EnergySmart is a leading ECO4 scheme contractor, helping secure government funding for energy-efficient home improvements. Growth was brought in to enhance their marketing and technology operations, driving lead generation and improving data efficiency.

Opportunity

EnergySmart needed to streamline lead generation while improving data quality and security. With growing competition in the energy efficiency sector, they required a comprehensive digital strategy to generate high-quality leads and convert them into projects.

Solution

Growth acted as both a technology and marketing partner:

  • Technology integration: We developed a robust technology stack on Google Cloud, integrating property data such as house value, square footage, EPC ratings, and heating types. This allowed us to enhance lead data and qualify leads in real-time as users filled out forms.
  • Lead cleansing & CRM optimisation: We enriched lead data with additional property information, ensuring higher-quality leads and more efficient CRM processes. The lead cleansing efforts resulted in a substantial increase in conversion rates.
  • Engaging landing pages: We designed conversion-focused, mobile-optimised landing pages, combining clear messaging with real-time lead pre-qualification using property and EPC data. This significantly improved user experience and conversion rates.
  • PPC campaigns & SEO: Targeted PPC campaigns and ongoing SEO efforts generated consistent leads. We continuously optimised campaigns to improve performance and ROI.

Results

Our collaborative efforts resulted in:

  • 142% increase in lead conversion rates after lead cleansing.
  • Enhanced workflow automation - streamlining the CRM process so that leads could automatically move through the pipeline and be turned into projects once specific criteria were met. This improved efficiency across operations.
  • Significant growth in qualified leads - supported by both the advanced landing pages and targeted digital campaigns.

These successes positioned EnergySmart for sustained growth, keeping them competitive in the ECO4 scheme sector.

Testimonial

"Growth have been instrumental in understanding the core of our business and aligning their strategies with our goals. They’re more than just a service provider—they’ve become an essential part of our team. Their expertise consistently delivers strong results, but what really stands out is their openness to new ideas and helping us take those ideas forward. We’ve enjoyed a great partnership over the years, and look forward to continuing to grow together."

— Harvey Mason, Managing Director at EnergySmart