Logo System
Primary Logo (Wordmark)
The primary logo is the main brand identifier.
Logomark (Brand Symbol)
The logomark is a compact symbol for use where the full logo won’t fit, such as favicons and social media profiles.
Monochrome Usage
On light backgrounds, use the black version.
On dark backgrounds, use the white version.
Typography
Heading Font: Scandia Bold
Based on Scandia Line, Scandia is a full-bodied sans serif that trades the angles of its sibling for lush curves. With a nod to classic geometric designs, it's a steady and versatile family that works well in display settings and identity work.
Heading Rules
- Weight: 400 (Regular)
- Letter Spacing: Normal (0em)
Heading 2 Example
Body Font: Scandia
Standard Text
- Weight: 400 (Regular)
Emphasised Text
- Weight: 700 (Bold)
This is a standard paragraph using Scandia Regular (400 weight). The quick brown fox jumps over the lazy dog.
This text is bold weight (700) for emphasis within a sentence.
Colour Palette
Primary Colours
Growth Green
#1A6349
Growth Medium
#4B997D
Secondary Colours
Beam
#62FFB2
Dark Moss
#0A271C
Eucalyptus
#ACD1B8
Sea Foam
#EAF2EB
Silt
#E8EAE5