Revitalising an Underperforming E-Commerce Platform with Data-Driven Marketing and Optimised Solutions.

Deckorum's website was underperforming, with both low traffic and underwhelming conversion rates. The user experience was inconsistent, and product pages lacked clarity, particularly around variations and pricing. Their previous marketing efforts failed to capture enough organic search visibility, leaving them behind competitors in key search terms. Additionally, the checkout process was cumbersome, and the existing decking calculator was underutilised. Deckorum needed a comprehensive overhaul to streamline the user experience, improve product visibility, and boost both rankings and sales.

Though we didn’t build the original website, Growth significantly enhanced its structure and functionality. We optimised templates, streamlined the checkout process, and improved product pages to provide better clarity. The decking calculator was upgraded to make it easier for customers to estimate their decking needs and costs. Our SEO and PPC efforts targeted key search terms like "oak composite decking," "decking membrane," and "composite decking trims," driving increased traffic and conversions.

Within 12 months, Deckorum saw a 284% increase in orders and nearly 400% growth in revenue. With Growth's ongoing technical support and digital marketing expertise, the site now ranks highly for key industry terms, and the business continues to expand its reach.