Five ways search and social media can work together to grow your business

We often think of SEO campaigns as being a natural partner for paid search activity. It’s not as frequent that we’ll consider SEO and social media campaigns (or vice versa) in the same vein but, bringing these two channels together can yield remarkable results. While each tactic will serve a different purpose, integrating them can amplify your online presence and drive substantial growth.


Here are five ways SEO and social media can work in harmony to propel your business forwards.

1.    Keyword Research

Social media conversations and comments are brimming with hidden insights just waiting to be discovered. Reviewing those interactions is a creative way to identify trending topics and keywords which can then feed into your optimised content and other SEO tactics. This doesn’t just make it easier to tailor your content to the needs of your target audience. It also means that your SEO activity reflects the very latest trends in consumer language, search habits and interests.

2.    Social Listening for SEO Insights

You may already be using social listening tools such as Hootsuite to monitor conversations and sentiment around your brand, industry, and competitors. But are you feeding that knowledge into your SEO work? You can use the knowledge you glean from social listening to brief your SEO team on customer preferences, pain points, and trends. This means your SEO strategy can then be tailored to better address user intent and improve content relevance.

3.    Social Signals Impact SEO

Social signals, such as likes, shares, and comments, can indirectly influence your SEO performance. Engaging content that generates a buzz on social media is likely to attract more inbound links, which are crucial for improving search engine rankings. Focus on creating shareable content that resonates with your audience to boost social signals and enhance your SEO efforts.

4.    Local SEO and Social Media Integration

For businesses targeting local audiences, integrating local SEO strategies with social media marketing can be highly effective. Optimise your social media profiles with accurate business information, including your location, opening hours, and contact details. Encouraging customers to leave reviews and check-ins on social platforms can enhance your local SEO visibility and attract more foot traffic to your physical location.

5.    Influencer Marketing Collaborations

Collaborating with influencers on social media can not only amplify your brand’s reach but also boost your SEO performance. Partnering with influencers who align with your brand values and target audience can result in valuable backlinks from their content, improving your website’s authority and search engine rankings.

Additionally, influencer endorsements can drive traffic to your website and increase brand awareness, further complementing your SEO efforts.

If you’d like to explore how a joined up social media and SEO approach can drive your business growth, speak to our team today.

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