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Dawnvale

Bringing a Vision to Life: Transforming a Hospitality Brand with Strategic Growth and Creative Innovation.

Dawnvale, a prominent name in the hospitality fit-out industry, sought to elevate its brand from being known as commercial kitchen outfitters to a leading design and fit-out company for restaurants, bars, and stadia. Growth Agency partnered with Dawnvale to completely rebuild their online presence and enhance their brand, supporting their vision for growth.

Challenge

Dawnvale needed a digital platform that reflected their full range of services, from restaurant design and fit-out to stadia and bar build. The competitive hospitality fit-out industry, combined with economic challenges like COVID-19 and the cost of living crisis, required a diversified service offering and a powerful online presence to stand out.

Opportunity

Growth Agency undertook a complete rebuild of Dawnvale’s website, crafting a platform that showcased their projects and expertise in a way that elevated them above competitors. By launching the new brand with over 60 impressive case studies, including projects with TGI Friday, Sky Garden, and Holiday Inn, the website became a powerful sales tool.

We expanded their services to include targeted pages for bar design, restaurant fit out, and the stadia fit out service, positioning them to win contracts with football stadiums during challenging times in the hospitality industry. This strategic move helped them diversify into new markets as the restaurant sector faced significant pressures due to COVID-19 and the cost of living crisis.

Growth Agency also led Dawnvale’s SEO and PPC campaigns, ensuring they dominated key industry search terms, including:

  • "bar and restaurant fit out"
  • "bar design build"
  • "commercial bar design"
  • "stadia fit out"

These efforts ensured Dawnvale captured a significant share of relevant leads and maintained their leadership position in the industry.

We also helped secure trademark protection for the Dawnvale name and logo and supported the launch of Blackwood Ovens, a spinoff website focused on commercial smokers, pizza ovens, and grills.

Results

Dawnvale’s website became a powerful lead generator, securing tens of millions of pounds in contracts annually. During a seven-month period, the site generated just under £7 million in contracts. Beyond lead generation, the quality of the website and the visually impressive case studies elevated Dawnvale into one of the leading hospitality fit-out companies in the country. The website was designed to grow with the business, ensuring it remains a key asset in their continued success.

Testimonial

"When Dawnvale sought future growth in the hospitality industry, we were fortunate enough to partner with Growth Agency. Their expertise and guidance were instrumental in transforming our aspirations into reality... Thanks to Growth Agency's strategic guidance and hands-on approach, Dawnvale has flourished, emerging as one of the foremost design and build hospitality companies in the market."

— Denise Jones, Marketing Director at Dawnvale