Driving Success in the Hybrid Energy Market: Boosting Visibility and Conversions.

Energy Solutions is uniquely positioned to address the rising demand for sustainable power solutions, offering a versatile product line, from EasyGrid systems for off-grid power to large-scale containerised systems. With a strong focus on electrification and environmental responsibility, they are primed to capitalise on the increasing need for efficient, eco-friendly energy solutions across various markets. This presented an opportunity to amplify brand visibility and promote their advanced hybrid offerings.

Growth enhanced Energy Solutions’ Google Ads strategy by implementing a Performance Max campaign leveraging comprehensive data and competitor analysis. This AI-driven approach showcased Energy Solutions’ hybrid power systems, using targeted audience segmentation to increase visibility and engagement across all Google channels. The campaign emphasised their unique product offerings and sustainability efforts.

Additionally, we launched a new search campaign optimised with strategic keywords to further boost impressions and engagement. Building on this success, we are developing a tailored growth plan to promote key brands and maximise market impact.

Our strategic advertising efforts led to significant gains:

• 50% budget increase - to maximise reach and capture growing demand.
• +458% increase in conversions - improved targeting and messaging drove higher engagement.
• +216% increase in clicks - driven by effective budget allocation and an enhanced marketing presence.
• -56% decrease in CPA - reaching more qualified leads reduced overall costs.

These metrics underscore the impact and effectiveness of Growth’s data-driven approach, successfully increasing sales and enquiries across all channels and setting the stage for continued market expansion.