Maximising Conversions Through Targeted Golf Event Marketing and Performance Optimisation.

As the golf industry becomes more competitive, standing out during peak events like major tournaments is essential. GreenFee365 needed a strategy that would set them apart from competitors and maximise sales during a highly concentrated demand period. The challenge was to capture attention, increase engagement, and drive meaningful conversions, particularly during key golf events in the fall season.

Growth crafted a comprehensive, multi-faceted marketing strategy that leveraged the timing of golf events and optimised digital media exposure:

• Targeted golf event campaigns: We launched tailored promotions, strategically timed around key golf events, to engage golf enthusiasts when interest in the sport was at its peak. This targeted approach helped GreenFee365 connect with its core audience at just the right moments.
• Enhanced digital presence: To maximise brand discovery, we leveraged YouTube to build awareness, backed by demand generation and display advertising campaigns. This multi-channel strategy ensured widespread engagement across search, display, and video platforms, helping GreenFee365 capture new and returning customers.
• Budget optimisation: We strategically increased the advertising budget to focus on high-performing channels, allowing GreenFee365 to maximise its reach and engagement while delivering strong returns on investment.

By aligning marketing efforts with key golf events and executing a highly targeted digital strategy, we delivered substantial improvements across key performance metrics during the crucial months of September and October:

• 19.76% increase in advertising budget - to fuel campaign expansion.
• +19.87% increase in conversions - driven by tailored ads and refined audience targeting.
• +38.76% increase in revenue - achieved through improved engagement and enhanced digital outreach.

Dynamic remarketing played a key role in re-engaging previous site visitors, presenting them with personalised ads based on their previous interactions with GreenFee365. Through strategic YouTube content, coupled with demand generation and display ads, we significantly boosted conversion rates and overall sales. This comprehensive approach not only delivered immediate results but also set a solid foundation for future marketing initiatives, reinforcing GreenFee365’s position as a market leader in the golf booking space.