Creating a Strong Digital Presence for Premium Rugs with Optimised User Experience and Growth.

Hide Rugs needed a robust online platform that could effectively display their diverse range of hide rugs and improve their visibility in search engines. Their goal was not only to attract more visitors but also to create a seamless shopping experience that would convert visitors into customers.

Growth Agency designed and developed a bespoke website for Hide Rugs, creating a custom template tailored to their needs. We focused heavily on optimising product images to showcase the beauty and quality of the rugs, ensuring the visuals aligned with the brand’s luxury positioning.

We also spent significant time optimising the checkout process, making it easy to use and seamlessly integrated with payment options like Klarna, ensuring a smooth, frictionless experience for customers.

A key part of our strategy was developing a comprehensive FAQ section for different types of rugs, such as sheepskin, cowhide, reindeer, and goatskin rugs. These pages addressed common customer queries related to care and cleaning, driving additional traffic from Google by targeting frequently searched questions.

Our SEO strategy focused on targeting a combination of high-value product keywords to capture relevant, high-intent traffic, such as:

• "sheepskin rugs"
• "cowhide rugs"
• "fur rug"
• "giant sheepskin rugs"
• "animal hide rugs"

We also manage ongoing PPC campaigns to complement organic efforts, increasing visibility and driving conversions. Additionally, we provide technical support, continuously updating and managing the website, and adding new features to ensure the platform evolves with the brand’s needs.