Elevating a Bespoke Art Brand with Data-Driven Marketing and Creative Strategy.

The competitive nature of the home decor market, particularly during high-traffic periods, presented both challenges and opportunities for Rock Salt Prints. Google Trends showed a clear surge in interest for wall decor and art prints during events like Black Friday and Christmas. However, the brand’s existing campaigns lacked the precision needed to fully capitalise on these moments. Our task was to create a strategy that could increase visibility, drive conversions, and maximise revenue during these crucial sales periods.

Growth developed a multi-faceted approach that included AI-driven Performance Max campaigns optimised for key products. We highlighted the diversity of Rock Salt Prints' collection, leveraging their unique selling points in headlines and descriptions to differentiate them in a crowded market. Strategic audience segmentation allowed us to target competitor audiences effectively, expanding reach across search, display, and video.

To ensure maximum impact, we utilised AI insights to refine bidding strategies and adjust ad creatives in real time, enabling Rock Salt Prints to stay competitive. By focusing on product-specific promotions and driving engagement with tailored messaging, we positioned Rock Salt Prints to stand out during peak sales periods.

Through careful optimisation and a strategic increase in advertising spend, we achieved impressive results:

• 50% increase in advertising budget - to support expanded campaigns.
• +679% increase in conversions - thanks to highly targeted campaigns and improved ad relevance.
• +420% increase in revenue - driven by optimised ads that captured high-intent customers during peak shopping events.

These results solidified the success of our strategy and set the stage for continued growth, positioning Rock Salt Prints as a key player in the bespoke wall art market.