Website Optimisation.


The process of website optimisation is to implement a series of controlled experiments that improve a websites ability to load faster and be adaptive to any device.

We don’t like to blow our own trumpet too often but as a highly technical agency, we’re well equipped and highly experienced at optimising websites. During our audits we examine your website in every detail including its hosting, caching and code accelerators, code cleanliness, minification and compression, site speed, plugins, databases, memory stores, network performance and bottlenecks.

Our capabilities

Technical SEO

Like a high-performance engine, technical SEO needs to be tuned by experts before it can expect to be ready to compete. The goal of technical SEO is to improve the technical aspects of your website by improving website page loading speed and search engine crawlability therefore enhancing the overall user experience of your website and its performance in search engines.

Technical CRO

Technical CRO is the process of optimising a website to drive existing visitors towards a desired action such as a signup, purchase, or lead. It’s about making sure your website doesn’t lose customers by offering a poor user experience which sees visitors drop off through frustration or confusion when navigating and operating your website. Technical CRO seeks to squeeze more conversions from your visitors.

UX Optimisation

User experience (UX) optimisation is the process of enhancing user satisfaction by improving the usability, accessibility, and efficiency of user interactions on your website. This includes details such as simplified navigation, clear call to actions, minimal form length in checkout and contact pages, being easy to use on mobile screens, and satisfying customer concerns by enhancing social proof such as company reviews and accreditations.

Content Optimisation

Excellent website content can be crucial to success. You want to ensure your content has the best possible chance of achieving its intended goal. SEO regards content optimisation specifically for search engines but optimising for humans isn’t much different. Whatever the goal, whether that’s to rank in search engines or to turn visits into purchases, quality content that is easy to find and easy to read will often increase traffic to your website.

Our process

Our process is simple. Our capability is anything but. We believe we can do better. Our 4-point plan of attack never lets us down. We examine your data with a fine toothcomb, then using own cutting-edge research tools and talented crew, we devise a strategy with a multi-pronged attack to crush your competition and achieve your short, medium and long-term business growth goals.

1. We Listen

We take time to listen and learn what is important to your business and stakeholders. We take note of your previous marketing experiences, what went well and what didn’t. Understanding your expectations and clarifying your goals is crucial to developing a winning strategy that takes you where you want to be.

2. We Learn

Armed with knowledge about your company, we roll our sleeves up and deep dive into your data: Google Ads, Analytics, Facebook, website orders and leads. We look in detail at your industry, your competition, your seasonal trends and your products. This is what we use to feed the machine to devise your strategy.

3. We Strategise

We devise a 6-to-12-month strategy to achieve your short and medium-term goals. Our initial objective is to solidify your current standing to build on strong foundations to enable real business growth. Then we devise a growth plan that will help you achieve your business aims.

4. We Execute

Process and data are what we’re about. Every element of your campaign, from setup to execution is process driven based on facts and numbers, not emotion or intuition. Everything we do is designed to improve the only thing that really matters, your return on investment.

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