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Blackwood Ovens

Positioning Blackwood Ovens for Growth and Visibility in the Commercial Kitchen Industry.

Blackwood Ovens was born from an opportunity to meet the growing demand for high-quality commercial pizza ovens, smokers, and grills in the hospitality industry. As pubs and restaurants increasingly offered smoked meats and pizzas, Blackwood Ovens emerged as a key player, offering these products both independently and as part of larger Dawnvale fit-out contracts. Building on the success of our work with Dawnvale, Growth Agency was entrusted with the launch of the Blackwood Ovens brand and website.

Opportunity

Blackwood Ovens needed a robust online presence to showcase their innovative range of commercial kitchen equipment and capture the growing demand in the market. The aim was to ensure that their website not only displayed their products effectively but also ranked highly for key industry search terms, helping them gain a competitive edge.

Solution

Leveraging our expertise from the Dawnvale project, Growth Agency designed and developed a custom, highly optimised website for Blackwood Ovens. The site was built to showcase their diverse product range, which includes charcoal ovens, robata grills, hickory grills, and commercial smokers.

Our SEO strategy focused on targeting non-branded product terms to ensure the site ranked highly in relevant searches. Additionally, the website’s design highlighted product quality and functionality, positioning Blackwood Ovens as a leader in the market. Beyond just building the site, we ensured the platform was scalable to support future growth and business needs.

Results

Thanks to Growth Agency’s efforts, Blackwood Ovens secured top rankings in search results for its key product categories, driving valuable traffic to the site. This strong digital presence helped establish Blackwood Ovens as a trusted provider in the commercial oven and smoker industry, with the website positioned as a cornerstone of their business growth.

Testimonial

"We engaged with Growth as the digital world can be a real minefield and they made the whole process relatively easy. They built us a website that not only looks the part but delivers, driving real leads and getting Blackwood Ovens in front of the right customers. It’s great working with a team that knows their stuff and actually makes a difference."

— Neil Guest, Managing Director at Blackwood Ovens