Brand Marketing.

SERVICES

Rather than focusing on individual products and services, brand marketing forges trust and integrity using your products and services as the proof points of your brand promise.

We know how to grow compelling brands that engage customers and drive sales. We look to strategically boost your brands recognition and reputation by bringing clarity to your purpose, raising awareness of your story, aligning your target audience, and setting you apart from the competition to drive engagement and ultimately grow your customers and revenue.

Our capabilities

Google Display Network

GDN is one most cost-effective ways to build brand awareness online. Featuring superior audience targeting, in-market segments, custom intent keywords and the potential to reach audiences across millions of websites, GDN is one of the best platforms to reach all the right people in all the right places.

Paid Social

Social media platforms feature ever more robust targeting capabilities which gives brands the ability to reach its core audience, whether that is specific locations, demographics or interests. Paid social is one of the most powerful tools for brands looking to build upon a strategy of consistent storytelling over time.

PR & Content Marketing

PR focuses on maintaining a positive brand reputation and increasing brand awareness typically via traditional media outlets. Content marketing builds content for the purpose of educating audiences and establishing a brand as an expert. Both services share the same common goal of building brand awareness, earning company mentions, writeups and reviews and gaining valuable inbound links.

Brand reputation

Knowing what your customers and potential customers think about you is key to developing a successful brand. A positive brand image can influence a consumer’s decision to buy your product or service. Developing an effective brand management strategy is crucial to understanding where things can be improved, boosting customer satisfaction and improving your customer’s overall experience.

Our process

Our process is simple. Our capability is anything but. We believe we can do better. Our 4-point plan of attack never lets us down. We examine your data with a fine toothcomb, then using own cutting-edge research tools and talented crew, we devise a strategy with a multi-pronged attack to crush your competition and achieve your short, medium and long-term business growth goals.

1. We Listen

We take time to listen and learn what is important to your business and stakeholders. We take note of your previous marketing experiences, what went well and what didn’t. Understanding your expectations and clarifying your goals is crucial to developing a winning strategy that takes you where you want to be.

2. We Learn

Armed with knowledge about your company, we roll our sleeves up and deep dive into your data: Google Ads, Analytics, Facebook, website orders and leads. We look in detail at your industry, your competition, your seasonal trends and your products. This is what we use to feed the machine to devise your strategy.

3. We Strategise

We devise a 6-to-12-month strategy to achieve your short and medium-term goals. Our initial objective is to solidify your current standing to build on strong foundations to enable real business growth. Then we devise a growth plan that will help you achieve your business aims.

4. We Execute

Process and data are what we’re about. Every element of your campaign, from setup to execution is process driven based on facts and numbers, not emotion or intuition. Everything we do is designed to improve the only thing that really matters, your return on investment.