September may technically be known as the ‘Back To School’ month but for retailers and e-tailers, it’s also the kicking off point for the busiest – and most important – part of the year. Holiday shopping season.
It’s been a busy summer at Google Ads, with a host of upgrades, new features and enhancements rolling out.
Harnessing your social media presence to generate sales and drive business growth is no longer about how many followers you have.
While a larger audience could correlate with more sales, a hyper focus on follower numbers is not enough to power your business forwards.
As a marketer, there’s no shortage of new platforms launching promising to revolutionise how you interact with your audience, build a community around your brand and generate sales.
Threads is a bit different.
It’s impossible to prevent all negative reviews but with a few tricks up your sleeve, you’ll be able to monitor your online reputation, see your brand as prospective customers do and have tactics to turn a negative into a positive.
Google has confirmed that Google Ads will get a brand new look – and all advertisers will be given access to the new dashboard and layout. The changes are the first significant redesign to impact the Google Ads system since the switch from Google AdWords to Google Ads took place way back in 2018, pre-pandemic.
Google Marketing Live’s annual event showcased a range of exciting new features, placing a strong emphasis on generative of AI.
If your business deals with customers in a certain local area, or has physical bricks-and-mortar stores, optimising your local landing pages is an easy way to grow your local SEO presence.