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What do we know about Google’s new search features?
In line with the European Union’s Digital Markets Act (DMA), Google is rolling out a series of new search enhancements tailored specifically for users in the European Economic Area (EEA).
In line with the European Union’s Digital Markets Act (DMA), Google is rolling out a series of new search enhancements tailored specifically for users in the European Economic Area (EEA).
Whatever your growth objectives, social media remains an intrinsic part of brand building, brand awareness and customer engagement. It’s increasingly a product and service discovery medium, can be a direct sales channel and builds social proof which can boost conversions.
Do you ever feel like your content doesn’t quite perform as well as you’d expect? Or that your landing pages aren’t converting as well as they should? Perhaps your emails aren’t generating the conversions they once did?
Getting traffic to your website is only half the battle. When they land on site, you want them to take an action. If that action is to sign up or subscribe for future news updates, emails and offers, you’ll need to make it worth their while.
For any business looking to scale, generating more sales is the order of the day. However, that can be easier said than done.
Luckily for us 2024 promises to be a great year for marketers and brands alike. We reckon these could be the most interesting trends we see, shaping how brands scale in the 12 months ahead.
As a business, you probably think you know your customers inside out. However, customers can be unpredictable and act in ways you wouldn’t expect.
If your customers have left you feeling clueless, one beneficial tool to implement is customer journey mapping.