Black Friday is one of the most important shopping dates on the calendar for eCommerce businesses – and it’s looming large. This year’s event will take place on Friday 29 November, followed by Cyber Monday on 02 December.
September may technically be known as the ‘Back To School’ month but for retailers and e-tailers, it’s also the kicking off point for the busiest – and most important – part of the year. Holiday shopping season.
It’s been a busy summer at Google Ads, with a host of upgrades, new features and enhancements rolling out.
Harnessing your social media presence to generate sales and drive business growth is no longer about how many followers you have.
While a larger audience could correlate with more sales, a hyper focus on follower numbers is not enough to power your business forwards.