Black Friday is one of the most important shopping dates on the calendar for eCommerce businesses – and it’s looming large. This year’s event will take place on Friday 29 November, followed by Cyber Monday on 02 December.
TikTok may not be your priority when it comes to growing your sales over the festive period, but the platform’s new ‘Holiday Marketing Playbook’ makes a compelling case for at least factoring it into your efforts.
September is traditionally a busy month for businesses, but it’s also the best time to get your ducks in a row and ensure you’re in great shape for the all-important fourth quarter.
Google has confirmed that Google Ads will get a brand new look – and all advertisers will be given access to the new dashboard and layout. The changes are the first significant redesign to impact the Google Ads system since the switch from Google AdWords to Google Ads took place way back in 2018, pre-pandemic.