September is traditionally a busy month for businesses, but it’s also the best time to get your ducks in a row and ensure you’re in great shape for the all-important fourth quarter.
Did you know that 75 of local consumers ‘always’ or ‘regularly’ read online reviews for business they’re considering using? And, while there are plenty of review platforms out there, the very latest research confirms that Google remains the favoured source of business intel for a staggering 81% of local shoppers.
Are data privacy changes making it harder for you to manage, execute and measure successful marketing and advertising campaigns? If so, you aren’t alone. Research conducted by HubSpot suggests that a huge 84% of marketers were affected by this issue in 2023, leaving some concerned about what they should do next. .
Until not too long ago, ‘sharing’ a photo or video on Instagram meant simply… well, posting it on Instagram, and that was it. Visibility depended on the number of followers and the use of relevant hashtags.
When Meta launched Threads, its new text-based social app, the goal couldn’t possibly be clearer: to tempt users from the renamed ‘X’ (formerly Twitter).
September may technically be known as the ‘Back To School’ month but for retailers and e-tailers, it’s also the kicking off point for the busiest – and most important – part of the year. Holiday shopping season.
It’s been a busy summer at Google Ads, with a host of upgrades, new features and enhancements rolling out.
Harnessing your social media presence to generate sales and drive business growth is no longer about how many followers you have.
While a larger audience could correlate with more sales, a hyper focus on follower numbers is not enough to power your business forwards.
As a marketer, there’s no shortage of new platforms launching promising to revolutionise how you interact with your audience, build a community around your brand and generate sales.
Threads is a bit different.
It’s impossible to prevent all negative reviews but with a few tricks up your sleeve, you’ll be able to monitor your online reputation, see your brand as prospective customers do and have tactics to turn a negative into a positive.