Today’s consumers continue to evaluate products and consider new options right up until the moment of making their decision. That means you’ll need to provide lots of detail to convince your web site visitor they’re making the right choice
If you’re searching for ways to make your search marketing more effective, creating more synergy between your PPC and SEO efforts is a smart place to start.
Google pipped Microsoft to the post by a single day in February when it launched Bard, a conversational AI interface which Google said would power future AI initiatives in search.