Black Friday is one of the most important shopping dates on the calendar for eCommerce businesses – and it’s looming large. This year’s event will take place on Friday 29 November, followed by Cyber Monday on 02 December.
TikTok may not be your priority when it comes to growing your sales over the festive period, but the platform’s new ‘Holiday Marketing Playbook’ makes a compelling case for at least factoring it into your efforts.
September is traditionally a busy month for businesses, but it’s also the best time to get your ducks in a row and ensure you’re in great shape for the all-important fourth quarter.
Did you know that 75 of local consumers ‘always’ or ‘regularly’ read online reviews for business they’re considering using? And, while there are plenty of review platforms out there, the very latest research confirms that Google remains the favoured source of business intel for a staggering 81% of local shoppers.
Are data privacy changes making it harder for you to manage, execute and measure successful marketing and advertising campaigns? If so, you aren’t alone. Research conducted by HubSpot suggests that a huge 84% of marketers were affected by this issue in 2023, leaving some concerned about what they should do next. .
Until not too long ago, ‘sharing’ a photo or video on Instagram meant simply… well, posting it on Instagram, and that was it. Visibility depended on the number of followers and the use of relevant hashtags.
When Meta launched Threads, its new text-based social app, the goal couldn’t possibly be clearer: to tempt users from the renamed ‘X’ (formerly Twitter).
At the end of May, over 2,000 pages of Google’s Content API Warehouse documentation was leaked into the public domain, claiming to hold the secrets of Google’s ranking algorithms.
There’s an essential element in every successful PPC campaign that sometimes flies under the radar: a finely tuned landing page, geared up to quickly captivate and engage visitors and turn clicks into sales and subscriptions.
Google has confirmed that its March 2024 Core Update has finally completed rolling out – almost a month after it was first deployed. A key focus of this update was on tackling low quality content.